why et toi?

1

All products are made with premium shea butter and soothing aloe vera

2

we use natural dyes, high-grade essential oils and always prefer BIPOC-owned business to support.

3

Plastic free packaging

4

Made for eczema prone skin

5

we use ingredients found in your pantry

6

we give to great nonprofits

میری کہانی

I grew up in Pakistan's bustling Karachi, studied in London after which I moved to my father's native Osaka, Japan. I have always been curious about soap making and feel very olfactory motivated (is that a thing? I feel like my candle and scent collection can attest to that being a "yes"!)

I decided to start handmade soaps for my husband when we moved to San Francisco, realizing that a regular bar of soap didn't evoke excitement and on a practical level just didn't last long.

With my tools ready, I quickly gravitated towards high quality therapeutic ingredients that made sense together.

I love borrowing from my travels and the places I have called home in my soaps.

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When I am not making soaps and salts, I am snuggling with my cats (Rayu and Naya- who happen to be guardians of "et toi land"), playing Hades or Animal Crossing depending on the day, and going on hikes.

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what does et toi mean?

Fun fact: My Japanese name was very nearly Toi ​which translates to Ten / One, my birthday.

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Et Toi meaning "and you" in French, which feels like the right word to describe how my soap journey is now ours.

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